Intelligent  Marketing's  History

An Independent Manufacturer’s Representative Since 1959

The company’s origins, along with the extensive experience of its principals, date back to 1959 when founding principal Marvin Grossman established the first of four Manufacturers’ Representative organizations. During the 1960s and 1970s, the company—then known as Electronics Marketing, Inc.—specialized in representing consumer electronics manufacturers. Among its most significant achievements was a sixteen-year partnership with Pioneer Electronics, one of the industry’s leading consumer electronics brands.

Chris Greco joined Electronics Marketing in 1977, where he initially focused on merchandising support and the development and implementation of product training programs. Over the following decade, his responsibilities expanded significantly, evolving from marketing initiatives into sales management leadership roles.

In 1986, Chris Greco founded Intelligent Marketing, Inc. (IMI), the last of four manufacturers’ representative firms that emerged from Marvin Grossman’s organization. IMI focused its sales and marketing efforts on developing relationships with electronic security systems integrators, distributors, and consultants throughout the six-state New England region. 

In the mid-1990s, IMI was fortunate to add American Dynamics to its portfolio of represented manufacturers. American Dynamics was later acquired by Sensormatic, along with several other premier brands within the security industry. Sensormatic subsequently became part of Tyco International, which was later acquired by Johnson Controls International.

In 2002, Tyco International approached Greco with the opportunity to expand IMI’s operations into the New York and Mid-Atlantic regions. Recognizing the level of leadership required to manage such a significant territory, Greco recruited Alan Roseman, who at the time served as Senior Director of Sales for Tyco International. Prior to that role, Roseman spent 14 years with Sensormatic, where he held leadership positions across finance, operations, and sales.

The partnership between Greco and Roseman proved successful from the outset. Within only a few years, Tyco International encouraged them to further expand operations across the entire Eastern Seaboard. After careful consideration, Greco and Roseman accepted the opportunity. What began in 1986 as a manufacturers’ representative firm serving the six-state New England region had evolved into an organization representing manufacturers throughout the East Coast, spanning 19 states.

At the end of 2025, Greco officially transitioned leadership of the company to Roseman, allowing him to enjoy retirement and spend more time with his grandchildren.

Today, IMI is comprised of more than 30 seasoned professionals, including technical sales specialists, solutions architects, and customer service representatives. The company’s long-standing success is a direct reflection of its ability to attract, develop, and retain some of the industry’s top talent within the security sector. 

The foundation of IMI’s success as one of the industry’s leading manufacturers’ representative firms is rooted in a core belief: we work for our manufacturers, and our primary focus is driving growth for our partners’ businesses. We accomplish this through proven IMI tools and programs, including Snapshot, Dashboard, and Smart Services.

With a team of more than 30 experienced professionals and partnerships with some of the industry’s most respected manufacturers, IMI’s future has never looked brighter.